Two SMB-focused SMS marketing platforms, both with a pricing quirk hiding behind the headline rate. Here’s which one actually fits your team, and what each one’s advertised price doesn’t tell you.
SimpleTexting and EZ Texting both appear in our Best SMS Messaging Software roundup for 2026, and both target the same SMB text-marketing buyer. The headline prices look close, but both platforms hide a real pricing quirk behind their advertised rate: SimpleTexting’s default price assumes a local number you may not need, and EZ Texting’s self-serve tiers all share the same credit allowance regardless of which one you buy.
SimpleTexting advertises $39/month for a local number, but drops to $29/month with a toll-free number. EZ Texting starts at $20/month on the Launch plan, annual billing, with credits frozen at 500/month across Launch, Boost, and Scale.
Find this and other SMS head-to-heads on our comparison hub and in our Best SMS Messaging Software roundup, including EZ Texting vs TextMagic and Attentive vs Klaviyo.
| Feature | SimpleTexting | EZ Texting |
|---|---|---|
| Real entry price | $29/mo (toll-free) | $20/mo (Launch) |
| Advertised price (default) | ($39/mo, local number) | Matches real price |
| Credits scale with tier | ✓ 500 & 2,000-credit tiers | ✗ (frozen at 500/mo, Launch-Scale) |
| G2 rating | 4.7/5 (642 reviews) | 4.5/5 (709 reviews) |
| Ownership | Sinch (Nasdaq Stockholm) | Acquired by CallFire, 2012 |
| Founded | 2010, Brooklyn, NY | 2004 |
Pricing: two different headline-rate quirks
Neither platform’s advertised price is quite the full story.
Bottom line: SimpleTexting's default advertised price is $39/month, but that figure assumes a local phone number. Choosing a toll-free number instead drops the real entry price to $29/month, a meaningfully lower number that most comparison articles don't surface. EZ Texting's Launch plan starts at $20/month, genuinely lower than SimpleTexting's real $29 rate, with no equivalent number-type quirk inflating the advertised price. For a pure price comparison at face value, EZ Texting is cheaper; once you correct SimpleTexting's local-number default, the gap narrows to $9/month.
Don't compare SimpleTexting's $39 advertised price against EZ Texting's $20 without checking the toll-free option first. The real gap is $9/month, not $19.
Credit scaling: EZ Texting’s frozen ceiling
The structural limitation that matters most as your sending volume grows.
Bottom line: EZ Texting freezes credits at 500 per month across its Launch, Boost, and Scale tiers (the Enterprise tier is a separate, custom-quote plan with a 200,000-credit allowance). Upgrading from Launch to Boost or Scale adds features like workflows, visual campaign scheduling, and AI tools, but does not increase your monthly SMS sending volume, a real limitation most buyers don't discover until they've outgrown the credit cap. SimpleTexting's credit tiers genuinely scale with plan level, tested here at both 500 and 2,000-credit tiers. For a team that expects to grow its sending volume over time within EZ Texting's self-serve tiers, the frozen ceiling means volume growth requires a separate credit purchase rather than a plan upgrade.
If your SMS sending volume is likely to increase over the next year, SimpleTexting's scaling credit tiers avoid the structural ceiling that EZ Texting imposes on every plan.
Reviews and company backing
Both platforms are well-regarded, with SimpleTexting slightly ahead.
Bottom line: SimpleTexting carries the higher G2 rating at 4.7/5 across 642 reviews, versus EZ Texting's 4.5/5 across 709 reviews, a larger review volume for EZ Texting but a higher satisfaction score for SimpleTexting. SimpleTexting is owned by Sinch, a publicly traded company on the Nasdaq Stockholm exchange, while EZ Texting has operated under CallFire ownership since being acquired in 2012. EZ Texting is specifically praised for ease of use and fast time-to-first-campaign, with an ease-of-use sub-score of 4.5/5 on both G2 and Capterra.
If getting your first campaign live quickly matters more than long-term credit scaling, EZ Texting's praised ease of use is a real consideration even though SimpleTexting rates higher overall.
Should I choose SimpleTexting or EZ Texting?
Bottom line: SimpleTexting suits teams that expect sending volume to grow; EZ Texting suits teams with stable, low volume that want the simplest entry price.
- You expect your SMS sending volume to grow over time
- You're comfortable choosing a toll-free number to get the real $29 price
- You want the higher-rated platform on G2 (4.7/5)
- You want credit tiers that scale with your plan, not a frozen ceiling
- You value being backed by a larger public parent company (Sinch)
- You want the lowest advertised entry price at $20/month
- Your sending volume genuinely stays under 500 messages a month
- You value fast time-to-first-campaign and ease of use
- Compliance-first features matter more than credit scaling
- You don't expect to need more than 500 credits even on a higher tier
SimpleTexting is the stronger overall platform for most teams, combining the higher G2 rating with credit tiers that genuinely scale as your sending volume grows.
But EZ Texting is the right call for one specific buyer: a small team with stable, low sending volume that wants the lowest possible entry price and doesn't mind that higher tiers add features rather than volume.
Before you commit: with SimpleTexting, choose the toll-free number at signup to lock in the real $29 rate instead of the $39 local-number default. With EZ Texting, confirm your monthly volume genuinely stays near or under 500 messages first, since no amount of upgrading within Launch, Boost, or Scale will raise that ceiling.
The most common questions teams ask when choosing between SimpleTexting and EZ Texting SimpleTexting, at 4.5/5 versus EZ Texting's 4.3/5. Its G2 rating is higher (4.7/5) and its credit tiers actually scale with plan level, whereas EZ Texting's Launch, Boost, and Scale tiers share one frozen 500-credit ceiling regardless of price, even though EZ Texting's $20/month starting price is lower. SimpleTexting's advertised price is $39/month for a local number, but its real entry price is $29/month if you choose a toll-free number instead. EZ Texting's Launch plan starts at $20/month on annual billing, but credits are frozen at 500 per month across its Launch, Boost, and Scale tiers; only the separate Enterprise tier raises the credit allowance. Not within its self-serve tiers. EZ Texting freezes credits at 500 per month across Launch, Boost, and Scale; upgrading between those tiers adds features like workflows and AI tools, but does not increase your monthly SMS sending volume. The credit limit only increases on the separate, custom-quote Enterprise tier, which includes 200,000 monthly credits. SimpleTexting's default advertised price of $39/month assumes a local phone number. Choosing a toll-free number instead drops the price to $29/month, the platform's genuine entry price. Buyers comparing SimpleTexting's price against competitors should use the toll-free rate unless they specifically need a local number. SimpleTexting has the higher G2 rating at 4.7/5 across 642 reviews, versus EZ Texting's 4.5/5 across 709 reviews. Both are strong performers in this category, with EZ Texting specifically praised for ease of use and fast time-to-first-campaign.Frequently asked questions: SimpleTexting vs EZ Texting
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Does EZ Texting's credit limit increase on higher plans?
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