Both are European, both lead with GDPR compliance, and both will quote you a price that looks cheap until you check which one is actually counting. One bills by how often you email. The other bills by how many people are on the list.
Brevo and E-goi rarely come up in the same breath as Mailchimp or Klaviyo, but both have carved out a real European following on GDPR-first positioning and pricing models that work in opposite directions. Brevo charges by how many emails you send each month and leaves contact storage essentially unrestricted. E-goi charges by how many contacts you store and leaves sending volume unlimited. Which one is cheaper depends entirely on your sending habits.
Brevo‘s Starter plan costs $9/month for 5,000 emails. E-goi‘s Base plan is priced in euros at roughly 9 euros a month for a smaller contact allowance with unlimited sends.
| Feature | Brevo | E-goi |
|---|---|---|
| Free plan | 300 emails/day, no hard contact cap | 5,001 contacts, 15,000 emails/mo |
| Entry paid price | $9/mo (5,000 emails) | ~€9/mo (500 contacts, unlimited sends) |
| Pricing basis | Monthly send volume | Stored contact count |
| Voice / IVR calling | ✗ | ✓ Pro plan and up |
| WhatsApp marketing | ✓ | ✓ Pro plan |
| Live chat / transactional API | ✓ | ✗ |
| Our overall score | 4.5/5 | 4.3/5 |
Pricing: send volume vs contact count
The single most important question before choosing either platform.
Bottom line: Brevo's Starter plan costs $9/month for 5,000 emails, and its pricing climbs in send-volume tiers, roughly $29/month at 20,000 emails and $39/month at 40,000 emails, regardless of how many contacts are stored on the list. E-goi's Base plan is priced at around 9 euros a month for 500 contacts, but every paid E-goi plan includes unlimited email and push sends at that contact tier, with additional contacts available in blocks. In practice, a business with a large list it rarely emails saves money on Brevo's send-based model, while a business with a small list it emails constantly, several times a week, saves money on E-goi's contact-based model with unlimited sending.
E-goi's own pricing page could not be reached directly during this review. Its Base plan price is corroborated by independent sources and matches our existing roundup figure, but buyers should confirm exact current pricing on e-goi.com before purchasing.
Omnichannel reach: E-goi adds voice, Brevo adds live chat
Both call themselves omnichannel. They do not mean the same channels.
Bottom line: E-goi's Pro plan combines email, SMS, push notifications, voice and IVR calls, and WhatsApp marketing in one platform, positioning it as the more fully omnichannel of the two, particularly for a business that wants phone-based outreach alongside email without a separate telephony vendor. Brevo covers email, SMS, WhatsApp, and live chat, plus a transactional email API for developers, but has no voice or IVR calling feature at all. For a retail or services business that already uses phone or SMS reminders as part of its customer journey, E-goi's channel list covers more ground. For a business whose omnichannel needs stop at chat and transactional email, Brevo's set is enough.
If voice or IVR calling is part of your customer outreach, E-goi is the only one of these two platforms that offers it natively.
EU positioning: two different flavors of GDPR-first
Both are European. Only one is positioned around a single national market.
Bottom line: Brevo, formerly known as Sendinblue, is based in France and has scaled into a broad CRM-style suite used by businesses well beyond Europe, with GDPR compliance built in as a baseline rather than a headline feature. E-goi is based in Portugal and leans more heavily into EU data residency and compliance as part of its core pitch, alongside what it calls phygital retail integration, blending physical and digital customer touchpoints for retail brands. For a business that wants the more globally adopted platform with GDPR compliance as table stakes, Brevo is the safer default. For a business that wants a vendor built specifically around EU-first compliance and retail-specific omnichannel features, E-goi is worth the closer look.
Should I choose Brevo or E-goi?
Bottom line: Brevo suits most businesses with a simpler send-based pricing model and broader global adoption; E-goi suits a business with a small, frequently emailed list or a need for voice and IVR channels alongside email.
- Your contact list is large but you email it only occasionally
- You want live chat and a transactional email API in the same platform
- You want the more globally adopted, higher-rated platform
- You do not need voice or IVR calling as a channel
- You prefer simple, predictable send-volume pricing tiers
- Your list is small but you send several campaigns a week
- You want unlimited sends included at your contact tier
- You need voice or IVR calling alongside email and SMS
- You want a vendor built specifically around EU-first compliance
- Phygital retail integration fits your business model
For most businesses, Brevo is the stronger default, with broader global adoption, a simpler send-based pricing model, and live chat plus transactional email built into the same platform.
But E-goi is the right call for one specific buyer: a business with a modest, frequently emailed contact list, or one that specifically needs voice or IVR calling alongside email and SMS, a combination Brevo does not offer.
Before choosing either, estimate your actual sending frequency against your list size. If you send often to a small list, run the numbers on E-goi's contact-based model before assuming Brevo's send-based pricing is automatically cheaper.
The most common questions teams ask when choosing between Brevo and E-goi Brevo is the better default for most businesses, scoring 4.5/5 versus E-goi's 4.3/5, with a larger user base, a simpler send-based free plan, and a broader set of integrations. E-goi is the better pick for a business with a modest, frequently emailed contact list and a need for voice or IVR channels alongside email and SMS, both of which Brevo does not offer. Brevo's Starter plan costs $9/month for 5,000 emails a month, regardless of how many contacts are on the list. E-goi's Base plan is priced in euros, around 9 euros a month at its lowest published tier, for a smaller contact allowance but with unlimited email and push sends included. Which is cheaper depends entirely on whether a business sends often to a small list or occasionally to a large one. Brevo prices by how many emails are sent each month and does not cap contact storage, so a large but rarely emailed list costs the same as a small one. E-goi prices by how many contacts are stored and leaves sending volume unlimited on its paid plans, so a smaller list that emails constantly costs less than it would on a send-based platform like Brevo. E-goi covers more channels overall, combining email, SMS, push notifications, voice and IVR calls, and WhatsApp marketing on its Pro plan, positioning itself as a fully omnichannel platform. Brevo covers email, SMS, WhatsApp, live chat, and transactional email through its own CRM-style suite, but does not offer voice or IVR calling the way E-goi does. Yes. Both are European vendors with GDPR-first positioning. Brevo, formerly Sendinblue, is based in France. E-goi is based in Portugal and markets itself specifically around EU data residency and compliance, which can matter to a business that wants its email vendor headquartered inside the EU rather than a US-based alternative.Frequently asked questions: Brevo vs E-goi
Is Brevo or E-goi better?
How much does Brevo cost compared to E-goi?
What is the difference between Brevo and E-goi's pricing models?
Does Brevo or E-goi have more channels beyond email?
Are Brevo and E-goi both GDPR-focused European vendors?
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